Part 2- Stand up and Use Visual Aids

The Wharton School of Business at the University of Pennsylvania did a controlled study of a presentation in which they tried to persuade people to invest their money in a new business.

• Group A: told story sitting down, and  58% agreed to sign up for the business proposition.
• Group B: same facts, numbers,  BUT used visual aids.  79% said they will sign up for the business proposition.