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Conclusion for Presenting, Persuading, and Winning

Published June 5, 2017 | By Dr. Antonia Johnson

Conclusion for Presenting, Persuading, and Winning

 shutterstock_143554285

The natural tendency of human beings is to:

  •  Justify on facts, but buy on feeling
  •  Justify with business reasons, but buy for personal reasons
  •  Justify with logic, but buy on emotion

Rerun from March 24, 2014

Posted in Blog

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